Article Marketing

The purpose of article marketing is to establish credibility and drive traffic back to your blog. If your article contains good value then it’s fairly likely that the reader will want to visit your website to find more valuable information.

What is Article Marketing?

Article marketing in a nutshell is providing readers with valuable information for free.

It allows you to get promote yourself and your company by producing articles that can be distributed all over the Internet. You’re not limited to just the article directories, you’re making your content freely available for reproduction on other websites.

Writing articles that target a specific niche can help set you up as an expert or authority on the topic. This should lead to readers wanting to learn more from you and result in traffic to your website.

Choosing Your Articles Title

Your articles title should be keyword rich as well as clearly stating what the article is about. For example, if your article was about generating traffic to a website then a good title would be “Traffic Generation – 7 Methods To Increase Web Traffic”.

Not only does this title contain 2 highly searched for keywords (web traffic and traffic generation), it will also catch the attention of stat junkies due to the number in the title. If people are looking for numerous ways to drive traffic to their website then an article that clearly states it contains more than one will certainly draw them in.

Article Content

Your article doesn’t have to be long. As long as it is structured in a relevant way to the reader and provides good value.

As with the article title, it is important for the body of your article to contain your target keywords. Doing so whilst applying SEO best practices will increase your chances of having the search engines rank your article highly.

It is also important that you do not sell within your article. Article marketing at its best will supply valuable, relevant information to the reader. This will indirectly sell to your readers, as they will consider you a great source of information.

Article Submission Directories

There are numerous article directories that you can submit your articles to. The majority of these allow you to do so for free.

The most well known article directories are probably;

1. EzineArticles
2. GoArticles
3. ArticlesBase

Also, here is a link to the top 50 article directories based on Alexa Rating and Google PageRank.

Is Your Article Original?

A lot of the article directories will only accept your submission if it’s original material. You can’t just find someone else’s article and submit it as your own.

The search engines are also looking for quality, original content. I’m led to believe that the search engines reduce the ranking of duplicate content and it may also affect the original articles rank. I’m not 100% on this but there are some people that claim it does, so be fair and write your own content.

There are software packages that will rewrite your articles for you making them original and also submit these new articles to multiple directories saving you loads of time. If this is something that interests you then check out Magic Article Rewriter and Submitter.

Hope you found this useful.

Pete

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1. Search Engine Marketing
2. Forum Marketing
3. 10 Tips to Increase Search Engine Ranking and Website Traffic
4. Yahoo Answers
5. Getting Started With Internet Marketing – How To Setup A WordPress Blog

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Tagged with: article content • article marketing • article title • blog • generating traffic • google • niche • search engines • seo • Traffic Generation • web traffic

Filed under: Traffic Generation

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